How much should a contractor website cost? Start with the job the site has to do.
Contractor website pricing gets confusing because “a website” can mean anything from a five-page clean-slate brochure to a migration-heavy acquisition system with multiple services, markets, forms and integrations. The useful question is not “what does a five-page website cost?” It is “what work has to be done safely and well?”
Page count is only a sizing signal
Five new pages on a clean domain can be simpler than five pages replacing a six-year-old site with useful rankings, forms, email/DNS dependencies and service-area equity.
Migration risk costs real time
An existing site may require inventorying URLs, Search Console exports, redirect mapping, DNS/email care and post-launch monitoring. Treating that like a clean-slate build is how cheap redesigns become expensive.
Business-specific proof takes work
Projects, testimonials, credentials, service positioning and photos have to be gathered, verified and organized. Generic filler copy is cheaper because it requires less understanding — and usually sells less convincingly.
Conversion architecture changes scope
A simple contact form is different from service qualification, scheduling, CRM routing or multiple customer paths. The website should not hide this complexity inside a page-count quote.
Measurement belongs in the build
Forms and important actions should be tested. If the site is supposed to create inquiries, verifying that the lead path actually works is part of professional delivery.
Use break-even math carefully
If the owner says one good completed job contributes $2,500 and the site costs $3,000, the break-even context is about 1.2 incremental jobs. That makes the decision understandable; it does not prove the website will create those jobs.
Do not ask only “what does a website cost?” Ask what problem the investment must solve.
A $1,500 focused build and a $6,000 acquisition site can both be rational. The wrong decision is paying for complexity you do not need — or buying a cheap site that leaves the expensive business problem untouched.
Want to know what I would actually build for your contractor business?
Send the current site and goals. I’ll tell you the smallest scope I think fixes the real problem and where the published Sileon pricing would likely land.