Roofing web design that wins the $25,000 buyer — and the storm-day caller.
Custom-coded roofing websites for Hudson Valley contractors. Built to prove longevity to the full-replacement customer and answer the repair customer's one question: will they pick up?
Free. Written by hand. Back to you in 24–48 hours. No pitch.
“They took the time to listen, ask thoughtful questions, and really understand the company.”
What a roofing site actually has to do
The high-ticket buyer browses three to six pages before calling. They're looking for evidence: how long you've been in business, a gallery of finished roofs on homes like theirs, your license and insurance stated plainly, GAF or CertainTeed or Owens Corning certification if you carry it, and warranty terms written out — both the material warranty and your workmanship guarantee. A site that reads like a storm-chaser flyer loses this buyer instantly, no matter how good the crew is.
The repair caller is the opposite: they're on a phone, possibly standing under the leak. For them the site's job is a phone number big enough to tap without zooming, visible on every screen, with a sticky call bar on mobile. That's it.
What we build into every roofing site
- A home page that leads with proof — years, roof count, certifications, warranty — not "Welcome to our website."
- Separate replacement and repair pages, because those are separate searches with separate buyers.
- A real project gallery structured so Google and AI tools can read the towns and job types, not just a wall of unlabeled photos.
- A storm damage and insurance claims page — one of the most-searched roofing pages in the Hudson Valley after every weather event.
- Financing visibility for the $10K+ ticket, and a sticky tap-to-call bar on mobile for everyone else.
- Roofing-contractor schema markup so search engines and AI assistants know exactly what you do and where.
Why custom-coded matters for roofers specifically
Storm-day searches happen on phones, on cell networks, often with half the county searching at once. A custom-coded site with no theme bloat paints in under a second on mobile — inside Google's 2.5-second "good" threshold that most template sites miss — which is the difference between getting the call and being the site that never loaded. And you own the code outright: no monthly platform fee, no plugin stack to break during your busiest week.
Roofing website questions we get
What does a roofing website cost?
Most roofing builds land between $3,000 and $6,500 depending on how many service pages, the gallery scope, and whether we're writing the content with you. Simple sites start at $1,500. Every quote is fixed before we start.
Can you make us show up when people search "roofer near me"?
The site is half of that equation — the other half is your Google Business Profile, reviews, and listings, which our monthly local search plans handle. We'll tell you honestly which half you need.
We have photos but they're all on someone's phone. Is that a problem?
No — real job photos from a phone beat stock photography every time in this trade. We'll help you pick, organize, and caption them so they work for both buyers and search engines.
First call to live site in three to five weeks
No mystery, no scope creep. This is exactly what happens when you work with Sileon.
Discovery call
We talk about your roofing company in plain language: who calls you, what they need, what a good job looks like, and what the site has to do.
Visual mockup
A full design direction within days, tailored to your industry, with real copy written from the discovery call. You review it before a line of code is written.
Custom-coded build
Every page written from scratch and tested on real phones and screen sizes. No WordPress, no templates, no page builders.
Launch and support
Analytics, Search Console, and tag manager configured. Training on updates. Bug fixes and small changes free for the life of the site.
Published, one-time, no surprises
Most roofers choose the $3,000 Professional build: a real page for every service, service-area pages, reviews, and conversion-first structure. A sharp single-page site starts at $1,500. Multi-town build-outs with a page for every service in every town run $5,000 to $6,500+.
Half up front, half at launch. Hosting included. You own every file at final payment, hosted and registered in your name. Bug fixes and small updates (photo swaps, copy edits, service changes) are free for the life of the site; new pages or features are $75 an hour with an estimate first.
Get an instant number from the website cost calculator, or read the full Hudson Valley website cost guide.
Recent builds
Real client sites, custom-coded, with measured performance. No templates anywhere in the studio.
Get a free audit of your current roofing site
We'll test it on a real phone connection and show you exactly where the $25K buyer bails.
Nick answers the phone.
- Send your URL. One form, four fields, no account.
- Nick audits it by hand. Fifteen checks against your live site, not a scanner.
- Report in 24–48 hours. Plain English, fixes in order of impact. No pitch attached.